Marketing Strategies for Tourism development in Varanasi: the Cultural Capital of India

  • Dr. Meghna Mishra Department of Economics, Guru Nanak P.G College, Sunder Nagar Kanpur U.P.

Abstract

Varanasi is the capital city of the historical past or cultural capital of India, lying along the western bank of the Ganga River. The name of city becomes Varanasi because of two rivers the Varana River in the north and the Asi in the south is known as Varanasi (Varana + Asi). A myth establishes that the two rivers Varana and Asi are respectively originated from the right and left legs of Vishnu lying at Prayaga (Allahabad). Varanasi Also known as Banaras.


Key Words: Varanasi, Western Bank, Ganga.

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Published
2019-05-07
How to Cite
MISHRA, Dr. Meghna. Marketing Strategies for Tourism development in Varanasi: the Cultural Capital of India. Journal of Accounting, Finance & Marketing Technology, [S.l.], v. 2, n. 3, p. 27-37, may 2019. Available at: <http://management.nrjp.co.in/index.php/JAFMT/article/view/335>. Date accessed: 17 sep. 2019.
Section
Research Article