Marketing Strategies for Tourism development in Varanasi: the Cultural Capital of India
Varanasi is the capital city of the historical past or cultural capital of India, lying along the western bank of the Ganga River. The name of city becomes Varanasi because of two rivers the Varana River in the north and the Asi in the south is known as Varanasi (Varana + Asi). A myth establishes that the two rivers Varana and Asi are respectively originated from the right and left legs of Vishnu lying at Prayaga (Allahabad). Varanasi Also known as Banaras.
Key Words: Varanasi, Western Bank, Ganga.
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