Gender and Luxury Hotels Selection in Perspective to Tourism Sustainability: A Comparative Study
Accommodation is a major factor which plays an important role in sustainability of tourism among the developing countries. The guest decision making process in hotel selection especially luxury segment is influenced by so many factors which includes ambience, hotel location, price, personal preferences and so on. Therefore, the main purpose of this study is to find out the role of genderin selection of luxury hotels of Jaipur in perspective to tourism sustainability.To fulfil the purpose of the study, a total of 200 guests were selected from five luxury hotels of Jaipur visited in the past one month and to assess the consumer decision making style of the guests as per the gender, a self-constructed questionnaire was used. To analyse the data Independent t-test was employed.Results revealed that there was a significant impact of gender in selection of luxury hotels in Jaipur.Therefore we can conclude that gender factor to be taken into consideration for tourism sustainability.
Key Words : Sustainability, Tourism, Gender, Luxury Hotel, Jaipur
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