The Future of Social Media in Marketing

  • Dr. Bachha Kumar Rajak Department of Commerce, Bharati Mandan College, Rahika, L.N.M.U., Darbhanga Bihar

Abstract

Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related topics and issues. Drawing on academic research, discussions with industry leaders, and popular discourse, the authors identify nine themes, organized by predicted imminence (i.e., the immediate, near, and far futures), that they believe will meaningfully shape the future of social media through three lenses: consumer, industry, and public policy. Within each theme, the authors describe the digital landscape, present and discuss their predictions, and identify relevant future research directions for academics and practitioners.


Keywords- Social media . Digital marketing . Future of marketing Introduction.

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Published
2020-06-16
How to Cite
RAJAK, Dr. Bachha Kumar. The Future of Social Media in Marketing. Journal of HR, Organizational Behaviour & Entrepreneurship Development, [S.l.], v. 3, n. 3, p. 1-6, june 2020. Available at: <http://management.nrjp.co.in/index.php/JHROBED/article/view/427>. Date accessed: 08 july 2020.
Section
Research Article