Emerging Problems in Indian Rural Market

  • Dr. Narender Mishra Department of Pol. Science, L.Y. Degree College, Kaimganj Farrukkabad U.P..

Abstract

If we talk about the rural market, we find that in India, rural marketing is not flourishing properly. Near about 70 to 80 percent people are indulged in rural market and more than half of the national income is generated here. The rural market is larger than urban market and more than half of the national income is generated here. The rural market is larger than urban market. The rural market is facing a lot of problems now days. Some difficulties which are releted to rural market highlight pricing, distribution and promotion. This type of market offers great opportunities for the marketer. The people who are indulged in rural marketing must understand the growing complexities and develop the strategies to handle them successfully. They should know the consumer requirement. There are many problems.


 


Key words: Rural Market. Emerging Problems

Downloads

Download data is not yet available.
Published
2019-05-08
How to Cite
MISHRA, Dr. Narender. Emerging Problems in Indian Rural Market. Journal of Retail Marketing & Distribution Management, [S.l.], v. 2, n. 3, p. 8-11, may 2019. Available at: <http://management.nrjp.co.in/index.php/JRMDM/article/view/383>. Date accessed: 17 sep. 2019.
Section
Review Article