Emerging Trends in Indian Retailing
Idioms like ‘mass production’ and ‘mass marketing’ in the new prospective have transformed into a new concept, which we now call ‘mass customization’. Now a day, Mass customization has initiated to a new implication of production that is, producing goods on the qualifications given by the user customer to ensemble his requirement; utilization-wise over and above price-wise. The perception has developed into very popular and has been broadly adopted by manufacturers and retailers. The manufacturers in this scenario of competition do not want to drop even a single customer in the ever-increasing competition; as the price of losing one customer to your competitors might be far more than producing the product of his preference. This has come out as one of the causes for very authentic and far close relations between the producers and the retailers and also for vertical incorporation in the distribution channel consequential in either producers opening their own retail outlets (e.g., Dell) or big retailers, like Big Bazaar, who have started producing the required merchandise.
Keywords: Reatiling FDI, Merchendise, Frechisee.
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