Growth of Retail Market in India

  • Ritu Dixit Department of Sanskrit, DEI, Deemed University, Agra, Uttar Pradesh
  • Sapna Singh Department of Sociology, T.R.K. College, Aligarh, Uttar Pradesh

Abstract

The retail sector of India has come-forth as one of the most dynamic and second fastest growing industrial economy, with several players entering the market. But all of them have not yet tasted success because of the heavy initial investment that are required to break even with other companies and compete with them. India is the country having the most unorganized retail market. India’s huge middle class base and its untapped retail industry are the key attraction for global retail giants planning to enter into newer markets.
Keywords: Retail marketing, Marketing strategy, Industry, Growth.

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Published
2020-12-14
How to Cite
DIXIT, Ritu; SINGH, Sapna. Growth of Retail Market in India. Journal of Retail Marketing & Distribution Management, [S.l.], v. 1, n. 1, p. 13-17, dec. 2020. Available at: <http://management.nrjp.co.in/index.php/JRMDM/article/view/515>. Date accessed: 04 aug. 2021.
Section
Review Article